An accomplished executive with a proven track record of spearheading digital transformation and fostering growth for organizations operating in the dynamic landscape of digital ecommerce, spanning diverse markets.
With a trackrecord of driving unparalleled business results and transforming global enterprises through innovative strategies across different product lines for companies like CarGurus and Amazon, Brad has consistently exceeded ambitious targets, orchestrating multimillion dollar profits and enhancing organizational efficiencies with outstanding dedication. His expertise spans building large international firms from the ground up and managing P&L with over a billion in revenue to achieve continuous growth.
A subject matter expert in Product Management, eCommerce, and Digital Retail across both B2C and B2B domains, Brad excels in navigating ambiguity, catalyzing impactful change and evolving business landscapes. His forte lies in solving complex cross-category challenges, leveraging data-driven insights while embracing judgment where data is scarce. He fosters an environment of candid ideation, prioritizing the right answer over personal ego, and championing open dialogue.
A catalyst for diverse and high-performing teams, he believes in unlocking every individual’s potential in order to enhance synergies and propel business growth. But Brad’s passion extends well beyond business; he thrives when working within product categories that enrich lives through creativity whether its art, music or literature.
Equipped with an MBA from the University of Vanderbilt and a BA from the University of Denver, Brad's leadership and community commitment have earned him the esteemed Owen Service Award for outstanding dedication and impactful leadership.
Serving as a cross-functional strategic leader with oversight of 120+ team including marketing, sales, business development, engineering, and product managers.
Executive Vice President Digital Retail & Commercialization | CarGurus | Boston, MA
04/2021- Present
Since 2021, Brad leads CarGurus’s multimillion B2C and B2B eCommerce, operations, and online-to-offline business lines. In this role, he has orchestrated a transformative digital strategy that burgeoned from concept to a $50 million revenue in just under two years. His direct accountability to the CarGuru’s President and the Board of Directors underscored his strategic prowess, driving quarterly and annual planning that delivered unparalleled outcomes.
His creation, the online-to-offline business launch, became CarGurus' fastest-growing program, amassing a staggering multimillion in annual recurring revenue within a mere 12 months. This initiative facilitated over 200,000 online transactions while boasting an NPS score four times higher than preceding offerings, setting a new standard for success.
His creation, the online-to-offline business launch, became CarGurus' fastest-growing program, amassing a staggering multimillion in annual recurring revenue within a mere 12 months. This initiative facilitated over 200,000 online transactions while boasting an NPS score four times higher than preceding offerings, setting a new standard for success.
Not content with one success, Brad steered a remarkable B2B turnaround, rescuing the segment from negative EBITDA, and steering it to profitability. His secret? Implementing stringent operational KPIs, pioneering innovative business lines, and executing savvy cost-cutting strategies.
Beyond results, Brad's commitment to diversity, equity, and inclusion is palpable. He championed a culture of inclusivity, sculpting CarGurus' most diverse team, with over 50% representation of women and underrepresented groups. His leadership extended further as he founded an ERG advocating for accessibility and neurodiversity, cementing his dedication to fostering an environment in which everyone can grow and thrive.
Napa, CA 09/2008–07/2011
In his role as a Senior Business Analyst and Commercial Business Analyst at Duckhorn Wine Company, Brad played a pivotal role in building the Business Intelligence (BI) and Business Analyst group from the ground up. Under his leadership, this initiative prompted an impressive 127% growth rate in off-premise sales.
Brad's strategic insights and decision-making skills were evident in the accelerated sales achieved through thoughtful pricing strategies for the Decoy Brand, improvements in production efficiencies, and strategic placements with major national accounts.
During this phase of his career, Brad focused on analyzing marketing results, retail prices, sales, and financial performance. His insights were instrumental in informing long-term planning, tactical decisions, and commercial priorities for Duckhorn Wine Company.
One of the key outcomes of his analytical prowess was the development of Decoy, which has since become one of the best-selling wines in the country. Brad's early contributions at Duckhorn Wine Company underscore his ability to drive growth and strategic success in the wine industry.
∙ Vanderbilt University
∙ Owen Service Award for demonstrating and outstanding effort, leadership qualities, and community involvement.
∙ University of Denver
∙ University and Departmental Honors
1.Pursue the 'Right Answer'
A through robust debate, data-backed decisions, and the humility to let go of ones ego for the better judgment call. Challenge your own ideas, speak up candidly, and embrace intellectual honesty.
2.Speed Matters
Most decisions are reversible.The cost of delay often outweighs the cost of being wrong. Be mindful of one-way decisions, but move with calculated speed and agility when you can change direction.
3.Be Strategic and Operational
Being a strategic leader also means being connected to operational details.There is no ‘not my job’. Roll up your sleeves, ask questions, audit expectations and unravel what’s beyond the surface level descriptions.
4.Be Curious
Be curious, use data and be skeptical when metrics and anecdote differ. Be willing to challenge when things don’t make sense. Ambiguity is not to be feared but relentlessly removed.
5.Incremental Wins
Big victories stem from small wins on the path towards your big vision. Claw ground forward, mitigate risks through continuous learning, pressure test and recognize that no idea is perfect.
6.Embracing Diversity
Hiring diverse talent brings varied perspectives and drives bigger results. Enrich teams and open up to new opportunities by appreciating diversity and embracing differences.
7.Global Mindset
Recognize and respect cultural differences without exaggeration or dismissal. What works in one place may not work elsewhere.
8.Embrace Creativity
Data helps you understand the story, but art helps you paint the picture. Teams are at their best when work helps feed the soul. Find passion and excellence in everything you do.
9.Resilience
"It's not a sin to get knocked down; it's a sin to stay down " - Carl Brashear" Embrace setbacks, learn from failures, and respond with strength. Success often stems from the ability to bounce back, adapt, and persevere.
“Brad's strategic thinking sets him apart in any professional setting. He has an uncanny knack for dissecting complex challenges and developing innovative solutions that drive positive outcomes. His keen analytical mind and his deep understanding of industry trends allow him to navigate intricate business landscapes with remarkable ease. One of Brad's most remarkable traits is his unwavering dedication to achieving results. Whether faced with a daunting project or a tight deadline, Brad approaches every task with unparalleled determination and resourcefulness. His exceptional project management skills and attention to detail ensure no stone is left unturned, leading to consistently impressive results. Brad's exceptional leadership, strategic acumen, and unwavering commitment to achieving results make him a standout professional.”
— Spencer Scott, Chief Revenue Officer at Boat Group
“Brad is one of the best I've ever seen at making order out of chaos. Everything he touches gets better. He has a rare quality of being able to right problems while bringing team members and stakeholders along. Additionally, he has demonstrated an outstanding ability to hire and develop the best by building impressive teams.”
– Dina Hilal, VP of Global Demand, Kindle and Print Books Amazon
“Brad has an amazing ability to build structure out of ambiguity and chaos. His ability to bring clear focus on the right areas allows him to get the desired outcome with little resources and short timeframes.”
— Sean McMullan, Director at Amazon Music
“Brad is one of the finest business leaders I have had the pleasure to work with. He is data-driven, pragmatic, and earns trust by making honest assessments and difficult decisions. Brad will be the first to lead change when people are not being put in the right situations to maximize their impact and growth potential. Brad is also an outstanding product management leader, with high standards and a vision for how PMs can make a real impact in any business.”
– Sam Donnelley, Director Software Engineer at Teya, Technical Program Management & Engineering, Amazon
“Without reservation, I would say that Brad was one of the best leaders I have ever worked with. He genuinely cared about his employees and continually maintained a heightened focus on their career development – leading to higher levels of engagement amongst his employees. Brad also excelled in difficult situations including successfully moving underperforming employees and managing some of the more challenging conversations other leaders would not have been able to. In my opinion, this was due to Brad’s innate leadership abilities and people-focused personality, which as a leader, serves him well at growing large teams.”
– Doug Robinson, Head of Human Resources, Amazon Publishing
“I have seen Brad launch product lines in new countries (France, Italy, and Spain), hire and develop a new team, and establish strong relationships with our vendor community. I have been thoroughly impressed with Brad’s ability to take ownership of ambiguous challenges and deliver results in a fast-paced environment.”
— Ryan Redington, VP and Head of Amazon Music
