Dealers Can Now Further Customize Retail Digital Offerings
Tools include a full credit application, secure financing options, F&I product offerings, appointment settings and out-of-market delivery scheduling.
“It was a phenomenally successful product that we helped to pilot,” says Nick Boustead, director of sales-Taverna, whose luxury Miami-area dealership sells about 150 vehicles per month, half of those out of state.
“This product from CarGurus really helps us compete with those other online-only platforms,” Boustead tells Wards. “Very importantly, it allows car buyers to put deposits on cars without contacting anyone at a dealership desk. That’s very exciting for car buyers.”
Digital Deal also allows dealerships to offer a hybrid sales process that is extremely important to buyers of high-end luxury cars, he says.
“When you’re buying a 2-year-old Honda Civic that is still under factory warranty, you don’t really need to see it,” Boustead says. “But when you’re buying an older, slightly more complex car, you really need to see it. So we very much believe in the hybrid sales model. We have customers fly in, we have a big showroom, but they also don’t have to leave their couches if they don’t want to.”
CarGurus just completed a 12-month pilot program for Digital Deal. The $500 reservation deposits not only secure the car for the prospective buyer but ultimately lead to sales in 60% of cases.