GM Books Enterprise

GM Books Enterprise

Amazon.com | Seattle, WA | 06/2019–04/2021

From 2019 to 2021, Brad led Amazon's physical and digital books B2B business at GM Books Enterprise. Managing a team of over 40 professionals, including supply chain leaders, account managers, marketers, software engineers, and product managers, his focus was on revitalizing a declining global business.

Under his leadership, the team achieved significant results, with a 30% growth in revenue, reaching $1.2 billion. Brad's strategic approach generated $325 million in incremental revenue and $85 million in profit by expanding into new international markets and increasing educational customer acquisition through on-site improvements.

Recognizing the need for change, Brad reorganized underperforming business units, redirecting resources toward operational supply chain improvements and generating substantial cost savings. His emphasis on enhancing the digital experience resulted in a notable 6.3% increase in on-site digital conversion, achieved through innovative marketing and user experience functionality enabling new personalization merchandising technologies.

Brad's tenure showcased his ability to lead and transform businesses, driving growth, implementing strategic expansions, and optimizing operational efficiency. His contributions played a pivotal role in the successful turnaround and sustainable positioning of the enterprise in a rapidly evolving industry.