Category Leader Digital Music Southern Europe

Category Leader Digital Music Southern Europe

Amazon.com | Paris, France | 05/2017–11/2018

As the Category Leader for Digital Music and the General Manager of Pan-European Voice at Amazon, Brad led the establishment of Amazon's digital streaming music services across in France, Italy, and Spain from the ground up. 

In just ten months, he propelled the P&L from $0 to over $30 million, positioning it for a projected surpassing of $100 million in three years. Under Brad's leadership, Amazon Music became the second-largest streaming brand in Italy and Spain, exceeding subscriber acquisition goals by 50.4%.

Brad's strategic initiatives included the development of a new business and marketing strategy for the international launch of Prime Music, resulting in over 500K signups in four weeks. He also secured $15.2 million+ in contracts through co-branded deals with industry giants like Bose, Sony Music, and Universal Music. 

Brad's efforts extended to obtaining exclusive music content, driving tens of thousands of impressions per day through the MP3 Download Store, and securing music festival sponsorships. His dynamic leadership played a pivotal role in establishing Amazon Music as a major player in the Southern European digital streaming landscape.