Senior Product Manager

Senior Product Manager

Amazon.com | Seattle, Wa | 02/2015–03/2016

As a Senior Product Manager at Amazon from February 2015 to March 2016, Brad realigned brand strategies, marketing efforts, and acquisition strategies for the international P&L. This resulted in a remarkable 126% YoY revenue increase and a significant 94% cost reduction, turning around a previously unprofitable business.

Brad supervised 11 senior program/product managers and provided dotted line oversight for 8 product software engineers. He spearheaded high-impact product development and marketing initiatives across Europe and Asia, boosting YoY revenue by 126% and reducing costs by 94%. Brad also directed product management for Amazon Crossing and managed Kindle World's Business.

Brad transformed the previously loss-making Kindle Worlds program into a profitable enterprise by revamping marketing and acquisition strategies, achieving a 193% YoY increase in unit volume, expanding the publishing catalog, and improving reader satisfaction.

His prioritization and process improvements successfully handled over 40 backlogged items, gaining buy-in across the United States and European teams and saving $1.25 million by halting an unprofitable initiative.